Another lock down

So England has another lock down. 4 weeks, really. I guess it will not be 4 weeks at all, it will be longer. So what does this mean for the dive industry? Well many dive centres are either on the edge of folding or have already gone. This body blow is not going to help matters. So what needs to happen? Well would it not be a miracle if the training agencies all got together and came up with a forward thinking strategy to save the industry. No training agency delivers the product. Dive centres do. Training agencies need to wake up and smell the coffee. Get real. If you want to be successful stop thinking short term and start playing the longer game. It is going to be years for the market to recover. There is the potential for the pent-up demand to scuba dive and overseas holidays, if this is so, you need local dive centres to be around to deliver. The arrogance of some dive agencies beggars belief, stop, think, act! Get behind the people who have bricks and mortar dive centres and actually deliver your product.  Save the Dive Centres.

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